FANTA DARK
Introducing the darkest Fanta ever. Straight out of a twisted mind, comes out the new, limited Fanta Dark Orange. How? A curse… (And a little plant based charcoal for good measure).
The new, cursed fanta hijacked Germany’s Halloween Seanson in a series of creepy ways.
Beginning with a take over of unassuming Fanta Orange adS IN TV AND SOCIAL MEDIA.
supported by a massive outdoor campaign
Agency: Ogilvy Berlin
Philipp Bertisch, Reyes de Leon, Anke Roell, Florian Hucker