The Uncool Sponsorship

Alcohol brands always sponsor the same things.

Football matches, celebs, nob parties, festivals, the cool stuff.

But Adnams isn’t like other alcohol brands. That’s why we will sponsor

the real planet savers - doctors, mathematicians, scientists…

They will be the new faces of our ads.

We will promote their favourite events

and offer them discounts in their pubs and hotels.

We will also give visibility to their coolest projects printing them in our bottles.

.

The uncoolest thing we could do for our brand

is the coolest thing we could do for the planet.

ad: me, Natasha Pramanik, Alba García

cw: me